More from Elliot Crane
guide
Casino Link Building: The Complete 2026 Guide
A founder-level breakdown of casino link building for 2026, how many backlinks operators actually need, how to buy them safely, and how to tie every link back to deposits instead of vanity metrics.
guide
The Perfect Anchor Text Ratio for Casino Backlinks (Data-Backed)
A data-backed breakdown of the anchor text distribution that keeps casino and sportsbook backlink profiles ranking in 2026, straight from an agency that measures SEO in deposits, not vanity metrics.
landing
Google Gambling Penalty Recovery: Step-by-Step for Operators
A step-by-step gambling penalty recovery framework from an operator-side SEO who's rebuilt casino and sportsbook rankings after manual actions and algorithmic hits, built to restore deposits, not just traffic charts.
landing
Slots SEO: Ranking Slot Review & "Real Money Slots" Pages
A field-tested framework for ranking slot review and real money slots pages in 2026, built on content architecture, link velocity and E-E-A-T signals that convert traffic into deposits, not just rankings.
guide
NFL Playoffs & Super Bowl SEO: Capturing Peak Betting Search
Rankings for Super Bowl week are worthless if they don't convert. Here's the timeline, link structure and measurement framework I run for operators who want NFL playoff and Super Bowl search to show up as deposits, not just impressions in GSC.
guide
Doorway Pages & Cloaking in Gambling: The Risk Calculus
A frank breakdown of geo-cloaking and doorway pages in gambling SEO, how the tactic works, what Google's detection stack costs you in deposits, and where compliant geo-routing actually pays off.
guide
Betting Odds Pages: SEO for Dynamic Content
Odds pages are the highest-intent real estate on a sportsbook site, yet most get crawled inconsistently and rank nowhere. Here's how I fix indexing, rendering and content thinness on dynamic odds pages so they actually convert organic traffic into deposits.
guide
CTR Manipulation in Gambling SEO: Myth?
Operators keep asking me to buy click bots for their casino pages. Here's the honest breakdown of what CTR manipulation actually does to Google rankings, what it can't do, and where the real risk sits.
comparison
In-House vs Agency for Gambling SEO in 2026
I've built the in-house team and I've run the agency side of this trade. Here's the real cost, speed and risk math operators need before deciding who owns their gambling SEO in 2026.
guide
Gambling Link Velocity: How Fast Is Too Fast?
I've watched operators torch six-figure ad budgets' worth of organic equity by building links too fast. Here's the actual velocity math I use to keep casino and sportsbook domains climbing without tripping Google's spam systems.
guide
In-Play Betting SEO: Ranking for Live Markets
Live-market queries are the highest-intent, fastest-decaying traffic in the entire gambling vertical. Here's how I structure in-play betting SEO for operators so it actually converts before the market closes, not two weeks after.
guide
Social Casino SEO: Free-to-Play Traffic at Scale
Social casino and gold coin sweepstakes brands need a different SEO playbook than real-money casinos, different KPIs, different compliance triggers, and a different link risk profile. Here's how I run it for operators who want organic traffic that actually buys coin packages.
guide
Esports Betting SEO: The Untapped Sportsbook Niche
Most sportsbooks still treat esports betting as a content afterthought. I'll show you where the keyword gaps are, which links actually move CS2 and Dota rankings, and how to turn that traffic into depositing accounts.
guide
Tiered Link Building for Gambling, Explained
A founder-level breakdown of how operators use tiered link building to rank casino and sportsbook pages Google won't let you advertise, and how to do it without triggering a manual action.
comparison
Grey-Hat vs White-Hat Gambling SEO in 2026
A former in-house acquisition lead turned agency founder lays out exactly where grey-hat gambling SEO sits between white hat and black hat tactics, and why operators who pretend it doesn't exist leave deposits on the table.
guide
Match Preview Content at Scale for Betting Sites
Match preview content is the highest-intent, highest-volume opportunity in sports betting SEO, if you build it like a production system instead of a blog. Here's the framework I use to scale it without triggering a helpful content penalty.
guide
Horse Racing Betting SEO: Seasonal Peaks and Evergreen Pages
Cheltenham and the Grand National can dump six figures of search volume on your site in one week, then vanish. I walk through the evergreen-plus-seasonal architecture that keeps racing operators ranking, and depositing, for the other 48 weeks of the year.
comparison
Link Placement Types Ranked: Editorial, Footer, Sidebar and Profile
I've bought, built and audited every link placement type in the gambling vertical, here's the honest ranking, with cost, risk and deposit-impact data, not DA theater.
guide
Crash Game SEO: Ranking for Aviator-Style Titles
Crash games are the fastest-growing sub-vertical in iGaming SEO, and the SERPs are a mess of predictor scams and thin affiliate pages. Here's the page architecture, keyword strategy, and link approach we use to rank Aviator-style titles and actually move deposits.
guide
Soccer Betting SEO: Domestic Leagues and European Competitions
A deposit-focused breakdown of soccer betting SEO for operators, how to structure domestic league content, survive Champions League traffic spikes, and build odds pages Google won't flag as thin or doorway content.