Free operator resources
Free iGaming SEO checklists & playbooks
Battle-tested checklists pulled straight from real gambling campaigns, read them free, no sign-up. Grab the full pack (print-ready PDF + editable Sheet templates) when you want to run them yourself.
01
Link audit
Backlink & anchor-audit checklist
Run this before you buy another link. It's how we keep operator profiles clean enough to survive an algorithm sweep, not just look good in a DR screenshot.
- Map every referring domain to its real gambling relevance, a casino link from a generic finance blog is worth a fraction of a niche iGaming placement.
- Keep branded and URL anchors in the majority (55–65%); cap exact-match commercial anchors under 10% to stay off Penguin's radar.
- Flag any domain with a spam score over 30% or a sudden outbound-link explosion, the classic PBN-burn signal before it drags you down.
- Check anchor-to-landing-page relevance: a "best online casino" anchor must point to a page that can actually rank for it.
- Track link velocity month over month, natural profiles grow steadily, they don't spike then flatline.
- Audit the dofollow / nofollow mix, an all-dofollow profile is a footprint, not an asset.
- Disavow only what's provably toxic; over-disavowing throws away authority you already paid for.
02
Link building
7-point host-site vetting checklist
Tick all seven before you buy, rent or exchange a link on any host site. Miss one and you're paying for a liability, not authority.
- Real organic traffic, verify with an independent tool, never the seller's screenshot. DR without traffic is decoration.
- Topical relevance to gambling/betting or a defensible adjacent niche, not a random multi-topic blog.
- Indexation health, the
site:count roughly matches the sitemap; no mass-deindexed sections. - Outbound footprint, count the gambling anchors already on the domain; a link farm leaks trust to everyone on it.
- Content quality, human-readable, not spun. Would a compliance reviewer accept the page it sits on?
- Traffic geography matches your target market, never accept India traffic for a T1 offer.
- History check, Wayback + a backlink-spike graph expose a dropped domain wearing borrowed authority.
03
Roadmap
8-week iGaming SEO sprint plan
The exact sequence we run on a new operator site to move from audit to measurable deposits, without burning the domain.
- Weeks 1–2 · Technical & indexation, full crawl, fix render-blocking, ship clean XML sitemaps, resolve Core Web Vitals fails and crawl traps.
- Weeks 3–4 · On-page & topical map, build the money-page hub, align titles and H1s to deposit-intent keywords, tighten internal links.
- Weeks 5–6 · Authority, first tier of relevant links, one digital-PR angle, and internal-link equity funnelled into the money pages.
- Weeks 7–8 · Convert & measure, CRO on the deposit path, wire FTD/revenue reporting, then double down on what converts and kill what doesn't.
Free download
Get the full resource pack
All three checklists as a print-ready PDF plus editable Google Sheet templates, and new operator playbooks as we publish them. One email, no spam.
- Backlink & anchor-audit checklist (PDF + Sheet)
- 7-point host-site vetting checklist
- 8-week iGaming SEO sprint plan